AMC’s Mad Men Heads for iTunes
All 13 Episodes to Be Available for Download One Day After Airing
By Jason Braff -- Multichannel News, 7/19/2007 10:31:00 AM
AMC announced that iTunes will offer Mad Menepisodes beginning Friday.
The 13 episodes from AMC’s first original series will be available on iTunes the day after they air on the network for $1.99 each, or as a “season-pass” for $24.99.
The series, which premieres July 19 at 10 p.m., was created by The Sopranos writer Matthew Weiner.
Currently, iTunes offers a free making-of documentary for the anticipated series.
“Offering our content on iTunes gives consumers the unique ability to view Mad Men episodes when and where they want, providing the show with the ability to have a stronger voice to reach a wider audience,” AMC executive vice president and general manager Charlie Collier said in a prepared statement.
“We couldn’t be more excited about Mad Men,” he added. “This is an important series for AMC as it marks the first time the network is delving into the original-drama-series arena.”
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