ESPN Dish Tech Center Enters Nextel Cup
Mobile-Television Studio to Be Used During NASCAR Events
By Linda Moss -- Multichannel News, 7/24/2007 12:13:00 PM
ESPN will debut the innovative ESPN Dish Tech Center mobile-television studio during the network's National Association for Stock Car Auto Racing Nextel Cup Series coverage beginning this weekend at Indianapolis.
The ESPN Dish Tech Center -- a collaboration with EchoStar Communications’ Dish Network -- will travel to all of ESPN's Nextel Cup race venues and will be used by ESPN's producers and announcers for content segments to air during race telecasts.
In addition to ESPN and ESPN on ABC's coverage of the final 17 Nextel Cup races, segments from the Dish Tech Center will also air during coverage of NASCAR Busch Series races that are held at the same tracks. The unit also will be used throughout a broad range of ESPN's leading non-television media platforms.
The enclosed studio will contain the ESPN Chevy Cutaway Car that has been used this year in ESPN's NASCAR coverage, as well as a cutaway of a Chevrolet Car of Tomorrow that is racing in selected Nextel Cup events this season and will be used in all races starting in 2008.
The studio also will have room for displays of other race-car elements such as engines, transmissions and shock absorbers. ESPN's Tim Brewer, a two-time NASCAR champion crew chief, and other ESPN analysts will report from the Tech Center during race telecasts to help viewers better understand the technical and mechanical aspects of NASCAR racing.
ESPN's Nextel Cup coverage begins with the Allstate 400 at the Brickyard July 29 at Indianapolis Motor Speedway and will include all 10 races in the "Chase for the NASCAR Nextel Cup" televised by ESPN on ABC.
The tech center is the highlight of a multiyear, multimedia agreement for NASCAR on ESPN between ESPN and EchoStar consisting of media in all NASCAR races on ABC, ESPN, ESPN2 and ESPN Deportes; exposure on ESPN Radio and in ESPN-The Magazine; a SportsCenter weekly-sponsored NASCAR report; a custom promotion on ESPN.com; and six in-car cameras per season to be featured within the Busch Series.
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