Caserta, who most recently served as executive vice president and general manager of Fuse, had been senior vice president of marketing at IFC prior to joining the music programmer.
In her new role, she will oversee marketing, scheduling, branding, events, the “IFC Free Film Tour” and all of IFC’s Web and on-demand programming efforts, and will serve as one of the key architects in the evolution of the channel’s emerging platforms.
Last week, the network announced that Tourism Australia, Scion, Entertainment Weekly, eMusic and Focus Features are the sponsors for the IFC Free Film Tour, which presents indie films via 40-by-20 foot inflatable air screens. All tour sponsors receive on-site signage, inclusion in pre-show promotions and a branding presence in various IFC on-air spots.
The tour, which launched in June and continued last week in Miami, will also make stops in Memphis, Tenn., Denver, San Francisco, Seattle, Detroit, Boston and Washington, D.C.
Akamai has created a digital operating environment for the Web. Our global platform of thousands of specially-equipped servers helps the Internet withstand the crush of daily requests for rich, dynamic, and interactive content, transactions, and...
more
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from...
more
Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility...
more
Created from the merger between Anystream and Voxant Media, Grab Networks offers a comprehensive video operating system and syndication network for profitably publishing video anywhere on the Internet. The system automatically manages, transcodes...
more
Telestream products are used by the world's leading media and entertainment companies and corporations for transcoding and workflow automation. Telestream helps customers transform their media for multiplatform distribution to web, mobile, DVD...
more
