EchoStar Launches Football Ad Campaign
Dish Network Ads Tout NFL Network, $29.99 Programming Package
By Linda Moss -- Multichannel News, 8/15/2007 8:26:00 AM
EchoStar’s Dish Network kicked off a “football 24/7” advertising campaign, offering subscribers its $29.99 monthly programming package, which includes games on NFL network.
Although EchoStar rival DirecTV has exclusive rights to the popular NFL Sunday Ticket package, EchoStar is looking to use its distribution of NFL Network to attract football fans.
The satellite-provider’s customers will have access to NFL Network’s lineup, including exclusive coverage of eight regular season games airing on Thursday and Saturday nights returning this Thanksgiving, 52 preseason games including a record 34 games in HD, director’s cut game replays, plus past Super Bowl and other Classic NFL games.
Dish Network offers 38 national HD channels, including NFL Network HD, ESPN HD, and HD local channels in more than 50% of U.S. households.
Football fans can also customize their satellite dish with an item from Dish Network’s line of DishSkinz, which are sold by local retailers. DishSkinz are satellite-dish covers that come in dozens of designs, including all 32 NFL team logos, for $20 each.
To mark the start of the 2007 NFL season, Dish Network teamed up with New Orleans Saints’ premiere running back and Dish fan Reggie Bush, who is featured throughout the brand’s television, radio, print and online advertising, championing the rallying cry “Get Football 24/7.” The multimedia campaign launched Wednesday to give fans the heads up on Dish Network’s football offerings before the start of the regular season.
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