DVRs Nested In One-in-Five Homes, Survey Says
DVR Households Expected to Hit 60 Million by 2011
By Linda Moss -- Multichannel News, 8/21/2007 12:18:00 AM MT
More than one in every five U.S. households now have a digital video recorder, up from about one in every 13 households just two years ago, according to consumer research released Tuesday by Leichtman Research Group.
Other key findings of LRG’s study included:
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The mean household income of DVR owners is 33% above average.
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53% of DVR owners say that they have an HDTV set.
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45% of DVR owners record five or fewer programs per week.
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While 84% of DVR owners rate the ability to skip commercials as very important, just 8% of DVR owners say it is the greatest benefit of having a DVR.
The findings were based on a survey of 1,300 households, and are part of LRG’s study, On-Demand TV 2007: A Nationwide Study on VOD and DVRs.
Fueled by a continued push from cable and DBS providers offering combination HD/DVR set-top boxes, LRG is forecasting that the number of households with DVRs will increase to more than 60 million by the end of 2011, according to Bruce Leichtman, president and principal analyst for LRG.
The research and consulting group estimates that 95% of all TV viewing is still of live TV, despite the uptick in DVRs.
