By Kent Gibbons -- Multichannel News, 8/21/2007 8:28:00 AM MT
The Weather Channel said its weekend ratings (storm) surged even though Hurricane Dean did not directly threaten the U.S. mainland. (It came ashore early Monday at Costa Maya, Mexico.)
The total day (3 a.m.-3 a.m.) rating for Saturday, Aug. 18, was 0.4. As Hurricane Dean strengthened, the total day (3 a.m.-3 a.m.) rating for Sunday, Aug. 19 was a 0.6 rating, a relatively high number considering the storm was not expected to directly hit the United States, the channel said.
The Landmark Communications-owned network averaged a 0.2 household rating (222,000 viewers), according to Nielsen Media Research data supplied by Disney.
Sunday’s performance marks the highest rated day for The Weather Channel in 2007. The peak quarter hour viewing occurred at 10 a.m. with a 1.2 household rating, or 1.1 million homes. On Sunday, The Weather Channel ranked No. 1 among all news and information cable networks in the A25-54 demographic, the network said.
At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best...
more
ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS...
more
SeaChange International is a leading provider of software applications, services and integrated solutions for video-on-demand (VOD), digital advertising, and content acquisition monetization and management. Its powerful open VOD and advertising...
more
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from...
more
Telestream products are used by the world's leading media and entertainment companies and corporations for transcoding and workflow automation. Telestream helps customers transform their media for multiplatform distribution to web, mobile, DVD...
more
