Weather Channel Debuts ‘Going Green’ Initiative
Network Incorporates Guidelines From Leadership In Energy and Environmental Design
By Linda Moss -- Multichannel News, 8/27/2007 7:51:00 AM
The Weather Channel is creating a multi-faceted campaign dubbed “Forecast Earth – Going Green At Work” to further bolster the company’s support of environmental and climate matters, officials said Monday.
As part of the campaign, the all-weather network has incorporated such initiatives as designing its new HDTV studio according to the guidelines from the Leadership in Energy and Environmental Design organization; eco-friendly cafeteria serving ware; recycling programs for office supplies; and changes to heating and cooling systems for energy conservation, among others.
Work on the new 12,500-square-foot HDTV facility will follow a plan developed with LEED consultant and commissioning agent Working Building Inc. that includes water conservation, prevention of air contamination, reduction of fossil-fuel emissions, energy conservation, recycling of building materials and a landscape-replacement plan.
Early this year, The Weather Channel established an internal commission made up of company executives to plan and help implement its green initiatives.
Additionally, The Weather Channel is empowering its associates to make “living green” a part of their own lives through human-resource programs such as telecommuting and the encouragement of car pooling through the Clean Air Campaign.
In April, The Weather Channel announced that “Forecast Earth” will be the branded name for all of its extensive environmental-related content, both on-air and online. That name is being extended to “Forecast Earth – Going Green at Work” to refer to the many internal green initiatives the company is committed to carrying out.
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