By Steve Donohue -- Multichannel News, 9/6/2007 8:42:00 AM
NASA is teaming up with Discovery Communications on a broad media partnership tied to the space agency’s 50th anniversary.
The deal, announced Wednesday at the New York premiere of In the Shadow of the Moon -- a film featuring crew members from NASA’s Apollo missions -- will encompass both on-air and online components.
NASA began operations on Oct. 1, 1958.
Discovery said programming in the spring and summer of 2008 will include archival footage that has never been seen before on TV. It will also produce Podcasts and interactive features on Discovery.com that will focus on NASA’s history and its plans for the future.
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The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
