U-Verse TV Spans 100K Subs
By Todd Spangler -- Multichannel News, 9/9/2007 8:00:00 PM
AT&T claimed it doubled the number of U-verse TV subscribers in about two months, announcing last week that the service touted as “cooler than cable” now has more than 100,000 customers.
The nation's largest phone company also said it will add at least five new high-definition channels to the service by the end of 2007: Lifetime Movie Network HD, History Channel HD, Animal Planet HD, TBS HD and Comcast's combo Versus/The Golf Channel HD. The telco typically has offered 26 national HDTV channels in the markets where U-verse TV is available.
AT&T previously reported having 51,000 U-verse TV customers as of the end of June. “We've reached today's milestone less than a year after we began scaling this service into multiple markets,” chairman and CEO Randall Stephenson said in a statement.
U-verse network services are currently available to nearly 2.5 million households, in parts of nine states served by the former SBC Communications.
The company expects the U-verse network to pass 8 million homes by the end of this year, up from 5 million at present. The company is anticipating spending at least $1.1 billion over the next few years in network-infrastructure upgrades to expand the service into the former BellSouth territory in the Southeast U.S.
Besides adding more HD channels to U-verse TV, AT&T is prepping features it claimed will further differentiate the service from cable.
U-bar will bring “Internet-like content to the television screen,” in the form of customized weather, stock, traffic and sports, AT&T said. Other pending features include YellowPages.com TV, to let subscribers search for local businesses, and Yahoo! Games on the TV, including sudoku, solitaire, mah-jongg and chess.
To promote signing up its 100,000th customer, AT&T is providing a “home-technology makeover” to a Los Angeles-area family.
The telco's giveaways include a 42-inch LCD flat-panel HDTV, an HD DVD player, an HP notebook computer and a portable DVD player courtesy of Showtime Networks. The family also will receive one free year of the U-verse TV U400 package and digital subscriber line Internet service.
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