Nick’s iCarly Draws Kids to TV, Web
Tween Series Draws 3.5 Million Viewers
By R. Thomas Umstead -- Multichannel News, 9/11/2007 2:19:00 PM
The Sept. 8 debut of Nickelodeon’s new tween-targeted series iCarly turned into a multi-platform draw for the kids network.
The 8 p.m. premiere episode of the series, starring Miranda Cosgrove (Jake and Josh) as the host of her own online show, averaged 3.5 million viewers for its premiere episode. A second iCarly episode airing 30 minutes later drew 3.7 million viewers, according to the network.
Overall iCarly episodes drew a cumulative 13 million viewers over the course of the weekend of Sept. 8-9, according to Nickelodeon.
The series, which mixes user-generated content into the storyline, proved to be an online hit as well. Kids submitted almost 2,200 photos and uploaded more than 2,000 videos over the two day weekend (Sept. 8-9) to the on iCarly.com website.
On Nickelodeon’s broadband video player TurboNick, iCarly videos drew 721,000 streams over the show’s debut weekend. Nick.com’s Carly “Webisode Wardrobe” game, which debuted Sept. 6, ended up as the number-one game for the week with 575,000 game plays, according to the network.
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