Time Warner Builds Home of the Future in Los Angeles
Operator Displays Existing and Future Products at Universal CityWalk
By Linda Haugsted -- Multichannel News, 9/12/2007 5:57:00 AM
The Universal CityWalk entertainment area in Los Angeles will have an extra attraction this weekend: the Time Warner Cable “Home of the Future.”
The cable operator opened a 1,200-square-foot, four room “house” at the theme park Sept. 12 to display existing and future products. The display is a scaled down version of one first staged Jan. 10 at the parent company’s Time Warner Center in New York. That was a four-story, 7,500-square-foot affair that promoted not just the cable products, but other Time Warner brands such as AOL, TMZ.com, Sports Illustrated and Time Magazine. Since that date, versions of the display have been set up in Time Warner Cable markets around the country.
The Los Angeles version will be staged through Sept. 16. Local executives picked Universal CityWalk because it is a prime destination both for tourists and for locals. Situated next to the Universal Studios theme park, CityWalk is home to a multi-screen movie theater, a bowling alley, night clubs and restaurants.
“It matches our desire to be the center of entertainment,” said Patti Rockenwagner, vice president, communications for Time Warner Cable in the region.
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