DirecTV Teases Trips to Playboy Mansion, Sundance Film Festival
Satellite TV Company Cuts Deal With Barclays to Create DirecTV Rewards Visa Card
By Linda Haugsted -- Multichannel News, 9/20/2007 7:44:00 AM
Trips to the Sundance Film Festival and tours of the Playboy Mansion are among the premiums consumers can earn with the newly launched DirecTV Rewards Visa Card.
The satellite TV partnered with Barclays U.S. to create the no-fee affinity credit card. DirecTV said is has created merchandise and rewards for consumers to earn by racking up points per dollars spent via the credit card.
Premiums start at as low as 2,000 points, a level that includes DirecTV programming and hardware, and go up to 40,000 points to earn an all-inclusive trip for two to the Sundance Film Festival.
The company said it has leveraged its relationships with programmers and other partners to create the rewards.
Consumers can earn their first 1,000 points by signing up for auto bill pay on their DirecTV programming accounts.
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