MTV, Clinton Recruit Students to Action
Network, Ex-President Launch Global Initiative With Harlem Event
By Multi Channel News Staff -- Multichannel News, 10/1/2007 3:49:00 AM
New York -- Bill Clinton’s Clinton Global Initiative and MTV announced CGI-U, a program to engage college students in solving some of the world’s most pressing problems, at the Apollo Theater in Harlem Saturday night, with musical accompaniment from Alicia Keys, Shakira and Wyclef Jean.
“Giving: Live at the Apollo” was streamed live on Think.MTV.com, ONE.org and keepachildalive.org, and is available on demand on Think.MTV.com. A panel discussion – featuring former president Clinton, MTV president Christina Norman, Bono, Chris Rock, Alicia Keys, Shakira and MTV News correspondent Sway -- and the live performances will be featured in a broadcast that premieres on MTV Friday, Oct. 12, at 8 p.m. ET and later airs on mtvU and MTV Tr3s.
The first CGI-U meeting is planned fo
r early next year at Tulane University in New Orleans.
CGI-U will be modeled after the Clinton Global Initiative’s annual meeting, a conference held each September in New York City that brings together more than 1,000 world leaders, business executives, heads of nonprofits, academics and media personalities. This year's CGI took place Sept. 26-28.
During the panel discussion, Bono and Rock launched the ONE Campaign Campus Challenge. Students will have a new challenge each week, building to a special grand prize next spring at the winning campus. As they get educated and involved on the issues, students earn points for their schools.
Keys and KCA College announced the Good Cents Initiative, a new program challenging college students nationwide to tack on just pennies to their daily transactions -- be it for coffee, digital music or the cell phone bill -- to help provide families and children with life-saving AIDS medicines.
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