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NHL Scores Center Ice Deals

In Demand, Satellite Services Renew Pay-Per-View Pacts

By R. Thomas Umstead -- Multichannel News, 10/3/2007 12:42:00 AM MT

Cable and satellite hockey fans will continue to receive the NHL Center Ice out-of-market sports package as part of distribution renewal deals reached between the pro league and In Demand, DirecTV and Echostar Communications’ Dish Network.

Terms of the deal were not disclosed. The package enables fans to watch up to 1,000 NHL regular-season games – many of which will be offered in high-definition – as well as select contests from the Stanley Cup playoffs.

While the league would not reveal specific 2006-07 subscriber figures for the package, SNL Kagan reported that Center Ice attracted about 235,000 subscribers during the 2005-06 season.

In Demand will offer the Center Ice package for a suggested retail price of $169 for the full season and $119 for a half season to subscribers to systems controlled by its owners Cox, Comcast and Time Warner Cable, as well as other affiliated providers, according to the company.

DirecTV and EchoStar did not reveal specific pricing for the package, which will be offered free through Oct. 9.

“Every night can be a hockey night with up to 40 games available per week through NHL Center Ice,” said Jody Shapiro, NHL group vice president, television and media ventures, in a statement. “We are thrilled to renew our distribution deals with DirecTV, Dish Network, and In Demand Networks to best serve our fans.”

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