Quick Hits
By Staff -- Multichannel News, 10/7/2007 6:00:00 PM MT
Weather Plans 'Epic’ Promo For Show’s Second Season
Atlanta — To promote the second season of Epic Conditions, The Weather Channel has relaunched the show’s related broadband channel with original content, interactive maps and a sweepstakes promotion that will land the winner in Alaska, Hawaii or Yosemite Valley, Calif.
The promotion will coincide with the launch of Weather Channel’s-sponsored wireless access in the lower concourse of New York’s Grand Central Terminal. Wi-fi users there will see a promotional landing page, including information about the sweepstakes. The contest can be entered once per day at www.weather.com/epic. Three winners will be selected in October and will also receive a Panasonic digital camcorder to shoot a Webisode of their prize trip for the broadband site.
Spanish Nets Become Join Miami Ad-Insertable Roster
Miami — Comcast Spotlight has added seven Spanish-language networks to the list of ad-insertable outlets available to advertisers here.
Added Oct. 1, were MTV3, ESPN Deportes, CNN en Espanol, GolTV, Canal Sur, History Channel en español and WAPA-TV. There are now 10 ad-insertable Spanish-language networks in the market. Nielsen Media Research indicates Spanish is the language of choice in two-thirds of Miami area Hispanic households.
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