Ad Agency to Tout Cable TV Operator’s Expanded TV and Online Commerce Offering
By Linda Haugsted -- Multichannel News, 10/10/2007 6:08:00 AM
TBWA\Chiat\Day will provide marketing and advertising support for the expected launch, in 2008, of Cablevision’s expanded TV and online commerce, the companies said Wednesday.
Cablevision has already launched the interactive shopping services Optimum Homes and Optimum Autos, which allow digital cable customers to shop on TV for those products. The operator has also partnered with companies to provide branded channels for Disney Vacations, Sony Bravia, the U.S. Navy and Unilever.
Next year the operator anticipates introducing new categories of advertising for national brands and local advertisers. TBWA\Chiat\Day will provide network ad storage for that effort.
The ad agency’s other clients include Apple, McDonald’s, Pioneer, Samsonite and Sony PlayStation.
BigBand Networks, Inc. NASDAQ: BBND provides broadband service providers with innovative network solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand's video-networking platforms that are...
more
At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best...
more
PeakView is a software applications provider to the cable television and satellite communications industries. PeakView develops productivity tools for daily operations that help technicians, supervisors and managers access and use existing data...
more
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from...
more
Akamai has created a digital operating environment for the Web. Our global platform of thousands of specially-equipped servers helps the Internet withstand the crush of daily requests for rich, dynamic, and interactive content, transactions, and...
more
The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
