Log In   |  Register Free Newsletter Subscription
Skip navigation
Zibb
Subscribe to Multichannel News
RSS
Reprints/License
Print
Email

Cablevision Hires TBWA\Chiat\Day

Ad Agency to Tout Cable TV Operator’s Expanded TV and Online Commerce Offering

By Linda Haugsted -- Multichannel News, 10/10/2007 6:08:00 AM

TBWA\Chiat\Day will provide marketing and advertising support for the expected launch, in 2008, of Cablevision’s expanded TV and online commerce, the companies said Wednesday.

Cablevision has already launched the interactive shopping services Optimum Homes and Optimum Autos, which allow digital cable customers to shop on TV for those products. The operator has also partnered with companies to provide branded channels for Disney Vacations, Sony Bravia, the U.S. Navy and Unilever.

Next year the operator anticipates introducing new categories of advertising for national brands and local advertisers. TBWA\Chiat\Day will provide network ad storage for that effort.

The ad agency’s other clients include Apple, McDonald’s, Pioneer, Samsonite and Sony PlayStation.

RSS
Reprints/License
Print
Email
Talkback
Related Content
More >>>

Reed Business Information Resource Center

Featured Company


Most Recent Resources

Advertisement

Related Microsite Content

Related Links

free marketing module graphic
Advertisement
Multichannel Subscription
NEWSLETTERS
Multichannel Newswire
HD Update
Cable Technology
VOD Newsletter
Hispanic TV Update
HD Programming
Multicultural Newsletter
B&C NewsCentral
Television Careers



Please read our Privacy Policy

About Us   |   Advertising Info   |   Site Map   |   Contact Us   |   Subscription   |   Affiliate Links   |   RSS
© 2009 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites