TBS Turns Two With Weekly Ratings
Baseball Drives Net To Second Straight Primetime Win; Disney Scares Up Second Place
By Multi Channel News Staff -- Multichannel News, 10/16/2007 8:00:00 AM
Despite a significant slowdown with the second round of the Major League Baseball playoffs, TBS rode the sports’ postseason to a second consecutive week atop the ratings.
TBS, whose lineup included its final Division series game and the first three contests of the National League Championship Series, averaged a 2.8 primetime rating for the week of Oct. 8-14, according to a Disney ABC analysis of Nielsen Media Research data. TBS won the prior week with a 4.0 primetime average, its best-ever performance.
Disney Channel, which was cable’s leader on Oct. 12 with the debuts of telefilm Twitches Too and new live-action series Wizards of Waverly Place, placed second for the week with a 2.6 average.
ESPN, which enjoyed its top Monday Night Football game of the 2007 NFL season with Dallas Cowboys’ 25-24 victory over the Buffalo Bills on Oct. 8, ranked third with a 2.5 average.
USA Network and TNT were fourth and fifth, with 2.0 and 1.5 marks, respectively. There was a four-way tie for sixth place shared by Lifetime Television, Cartoon network, Fox News Channel and Hallmark Channel, all with a 1.1 average.
Nick at Nite and Court TV tied for 10th place, each with a 1.0 rating.
Nickelodeon won the total-day programming category, posting a 1.6 average.
It was followed by ESPN and TBS (1.1); USA and TNT (1.0); Cartoon (0.9); Lifetime, Fox News and Hallmark (0.7 each).
After scoring a 7.0 household rating and 9.2 million viewers, cable’s highest-ever MLB marks with the Cleveland Indians’ 6-4 American League Division series clinching victory over the New York Yankees on Oct. 8, TBS swung and missed with the NLCS series between the Colorado Rockies and Arizona Diamondbacks. The opener Oct. 11 produced a 4.3 rating and 5.29 million viewers, but the second game the following night notched just a 2.6 and 3.32 million viewers on average for the 4.5 hour, extra-innings affair, the lowest ever mark for an NLCS game, which all previously aired on Fox. The third game in which the Rockies assumed a three-game lead on Oct. 14 generated a 4.2 rating and 5.16 million watchers. Ratings information for Colorado’s clincher on Monday night was not available at press time.
Meanwhile, the debut of telefilm Twitches, Too scared up a 4.8 rating and nearly 7 million viewers on Oct. 12 form 8 p.m. to 9:30 p.m. It served as a strong lead-in to the series premiere of Wizards of Waverly Place, which reeled in a 4.2 rating and 5.9 million watchers in the following half hour.
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