CNN Pushes ‘Peril’ Platforms
Environmen5tal Documentary Will Be Available Via ITunes, NetFlix
By Multi Channel News Staff -- Multichannel News, 10/21/2007 8:00:00 PM
Planet in Peril will premiere on CNN this week, but that won’t be the only way consumers can view the four-hour documentary investigating the threats to the Earth’s environment.
In addition to debuting in high-definition Oct. 23 and Oct. 24 on CNN/US from 9 p.m. to 11 p.m. (ET/PT) and on CNN International in other nations, Planet in Peril will be available on such platforms as iTunes, NetFlix and Amazon.com.
The project, filmed across four continents and 13 nations, is led by CNN anchor Anderson Cooper, the network’s chief medical correspondent Dr. Sanjay Gupta and Animal Planet host and biologist Jeff Corwin.
Beginning Oct.25, users can download the documentary for $1.99 per episode on iTunes, while NetFlix subscribers can place rental requests now for orders that will be filled after Planet in Peril completes its premiere domestic run.
Visitors to www.amazon.com/planetinperil can pre-order Planet in Peril DVD set in standard definitionfor $29.95, with delivery scheduled after the program’s debut.
Subscribers to Sprint TV will be able to watch the live broadcast of Planet in Peril in the same windows as the cablecasts Tuesday and Wednesday on CNN Mobile Live
CNN has also made the programming available to cable operators’ video-on-demand platforms.
“Planet in Peril is essential viewing for anyone who cares about the environment,” said Jon Klein, president of CNN/U.S., in a statement. “To treat Planet in Peril as the groundbreaking documentary that it is, we felt compelled to make this investigation as available as possible in as many formats as possible.”
In addition to the broadcast of Planet in Peril on CNN/U.S. and CNN International, special reporting relating to the investigation is available across multiple CNN Worldwide networks and platforms, notably:
*An exclusive video trailer for “Until the Day Is Done”,the new song from R.E.M., matched to clips from CNN’s Planet in Peril, available at www.CNN.com/PlanetinPeril;
*A special section on CNN.com that includes a 20-minute excerpt from the documentary;
*Anderson Cooper podcasts, available for free on CNN.com and iTunes, feature pre-released packages from Planet in Peril;
*One-minute special reports from a 20-part series anchored by Cooper for CNN Radio affiliates; and
* A viewing guide from CNN Student News, providing parents and educators with a springboard for discussing the documentary with students.
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How can we protect and save the Arctic polar bear if we can't give them Federal protection and sanctuary under the Endangered Species Act? Voluntary conservation is honorable and equitable but Federal law would be true justice for our Earth. Peace on Earth comes with respect for all those who inhabit this most beautiful Earth.
Linda Lee Jones - 10/22/2007 3:23:00 PM EDT
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