Safon Named CNN Worldwide Chief Marketing Officer
Executive Oversees Branding; Consumer and Trade Advertising; and Marketing and Promotion
By Linda Moss -- Multichannel News, 10/25/2007 7:35:00 AM
CNN Worldwide has promoted Scot Safon to executive vice president and chief marketing officer of CNN Worldwide, officials said Thursday.
Safon oversees branding; consumer and trade advertising; and marketing and promotion of the CNN portfolio of networks and businesses, including CNN/U.S., CNN Headline News, CNN International and CNN.com., and their news and information programming, personalities and events. He is based in Atlanta at CNN world headquarters and reports to CNN Worldwide president Jim Walton.
Formerly senior vice president of marketing and promotion, Safon joined CNN in 2002. He and his marketing and promotions teams executed award-winning campaigns supporting the debut of CNN’s The Situation Room, Anderson Cooper 360, the re-launch earlier this year of CNN.com and CNN’s continuing election coverage.
Previously, Safon headed marketing for TNT, where he conceived and guided campaigns supporting the network’s signature original films and miniseries including George Wallace, Door to Door, James Dean, Pirates of Silicon Valley and Gettysburg. Safon also led marketing efforts for the successful “We Know Drama” positioning that he helped develop.
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