Court TV Details truTV Rebranding Strategy
Campaign Debuts Nov. 1 In Advance Of Net’s Actual New Year Conversion
By Linda Moss -- Multichannel News, 10/29/2007 3:05:00 AM
Court TV will kick off its campaign to promote its new name and tagline, “truTV: Not Reality, Actuality,” this Thursday, officials said Monday.
The rebranding of Court TV,slated for Jan. 1, will also feature a growing list of original series that are designed to target an audience of viewers who want first-person access to exciting, real-life stories.
Court TV is trying to position itself as the destination for programming with real situations, real stakes and real people in primetime, while continuing to air trial coverage every weekday.
The network also unveiled plans for two new series: Sky Racers, which puts viewers inside the cockpit with Desiree Horton, a female news pilot; and One False Move, which follows people whose jobs and adventures take them to the brink of disaster.
The programming day on the former Court TV will begin, as it does now, with trial coverage at 9 a.m. This portion of the day will continue through 3 p.m. and won’t be rated by Nielsen Media Research. At 3 p.m., programming will shift from trials to truTV’s Star Jones. During the afternoon and primetime hours, truTV will feature engaging, real-life original series, the success of which will be measured through Nielsen ratings.
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I Emphatically Belive that Star Jones is a GIANT STEP DOWN from Cathrine Cryer. GET REAL, Rea TV / Court TV and Get Cryer back. Ctyer had a real nuts n Bolts diversiified Interviews and commentrary current even today's events prior to air time. Court TV in its no too celibrated wizdom traded a Judge for a common lawyer. Court TV on this issue, YOU SUCK BIG TIME !!!
Bob Kittredge - 11/22/2007 4:42:00 AM EST -
I don't care what name you use, but I certainly enjoy the live or taped trials as opposed to shows like Star Jones which I have seen and consider boring. I liked the old lineup, with trial coverage lasting til 5pm....thanks for listening..
kaye coleman - 11/5/2007 1:57:00 PM EST -
I actually liked watching courttv; I enjoyed Dayle Hinman, Psychic Detective, The Haunting and similiar programs, but I hated the Cops and loud sirens and Beach Patrol (of any city). It just got to the point that's all that's on most the time. So, instead I watch 48 Hours. It would be nice to bring back what made courttv popular and it wasn't Cops and Robbers. As an aside, nothing against Star Jones but I would like to see trials not interrupted by this coverage since we get the same on several channels.
Cindy Mitchell - 10/30/2007 11:29:00 AM EDT
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