O’Reilly, Fox News Dominate October Ratings Battle
Fox News Wins Primetime; O’Reilly Marks 83rd Consecutive Week as No. 1
By Steve Donohue -- Multichannel News, 10/30/2007 9:33:00 AM
Fox News Channel dominated the all-news network ratings battle in October, and it’s The O’Reilly Factor flagship marked its 83rd consecutive month as the No. 1 news show on cable TV.
Fox News averaged a 0.7 Nielsen Media Research rating in primetime, topping CNN (0.4), MSNBC (0.3), CNBC (0.2) and Headline News (0.2).
CNN saw its primetime average drop 20% from the 0.5 rating it posted in October 2006, while Fox News, MSNBC, CNBC and Headline News were flat compared to the same month last year.
In the total-day period, Fox News finished first, averaging a 1.2 rating and 1.1 million households. That beat CNN (0.6 rating, 583,000 households); MSNBC (0.4, 388,000 households); CNBC (0.2, 174,000 households); and Headline news (0.3, 315,000 households).
Led by The O’Reilly Factor’s 1.9 average rating, Fox News had nine of the top 10 news shows on cable, and 13 of the top 20. Larry King Live, CNN’s top program, finished the month in eight place, with a 0.8 average rating.
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What this rating isn't taking into account is that we viewers watch Fox for the comedic effect not for it's news value.
Anne Jackson - 4/1/2008 6:47:00 PM EDT
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