White Steps Up Hallmark Channel’s Marketing Ladder
Executive Now Responsible For Strategic Partnerships, Analytics
By Multi Channel News Staff -- Multichannel News, 10/31/2007 9:35:00 AM
Anthony White has been promoted to senior vice president, marketing for Hallmark Channel and Hallmark Movie Channel.
In his new position, White, who was vice president, is responsible for developing strategic marketing partnerships and alliances, cause-based marketing initiatives as well as marketing analytics.
Based in Los Angeles, White continues to be responsible for all marketing-related activities for consumer marketing, affiliate marketing and media planning functions, providing strategic thinking on the development and implementation of marketing plans that drive overall brand equity and meet the network’s revenue-generating goals.
“Tony has been a tremendous asset to the network for the past three years,” said Laura Masse, executive vice president, marketing, to whom he reports, in a statement. “With these additional responsibilities, I am confident that he will take our marketing initiatives to new levels of impact and effectiveness, and help solidify our position as the preeminent family-friendly network.”
Before joining Hallmark, White was senior vice president, director, futures for the western region of ad agency Initiative.
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