HBO Gives Unusual Scheduling `Treatment’ To New Series
‘In Treatment’ to Run on Consecutive Days in January
By R. Thomas Umstead -- Multichannel News, 10/31/2007 10:36:00 PM
HBO will run daily episodes of its original series In Treatment as part of an innovative strategy tied around the January launch of the drama program.
HBO will debut new episodes of the half-hour series -- which chronicles the sessions between four patients and a therapist played by Gabriel Byrne (Vanity Fair) -- Monday through Friday at 9:30 p.m. beginning Jan. 28. Each patient’s session – including the lead shrink’s own psychoanalysis with a therapist – will air on the same weekday throughout the series’ nine-week, 43-episode run. New episodes will be preceded on the main HBO channel at 9:00 p.m. by the previous week’s episode for that day.
“In Treatment is a unique series that requires a unique scheduling strategy,” said David Baldwin, HBO executive vice president of program planning in a statement. “We are maximizing the exposure of this exciting new show in order to offer our subscribers the widest possible choice of viewing options, and the opportunity to stay engaged with the series for its entirety.”
Along with HBO, HBO2 will offer replays of each episode two hours after they debut on the main HBO channel, at 11:30 p.m. In addition, HBO2 will also feature the entire week’s episodes in sequence Saturday nights, with HBO offering the week’s episodes on Sunday nights.
HBO Signature will also repeat each episode of In Treatment, but in “real time” on the actual days and times of the week when sessions are scheduled with each patient, as well as provide the opportunity to catch up on previous episodes.
Every Monday, HBO On Demand will preview all five of that week’s shows, and the entire season will be available on HBO On Demand through April 21.
The series also stars Josh Charles (Sports Night); Embeth Davidtz (Junebug); Melissa George (Alias), Blair Underwood (L.A. Law); Mia Wasikowska (Suburban Mayhem); and Dianne Wiest (Bullets over Broadway).
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