ESPN Edges Disney Channel In Primetime
‘MNF’ Tilt Tilts Nielsen In Favor Of Total Sports Network
By Mike Reynolds -- Multichannel News, 11/13/2007 5:44:00 AM
Ben Roethlisberger topped Miley Cyrus enabling ESPN to edge sister service Disney Channel for Nielsen honors in primetime last week.
ESPN, which claimed the highest-rated show with the Nov. 5 Monday Night Football matchup in which Big Ben’s Pittsburgh Steelers routed the Baltimore Ravens, 38-7, averaged a 2.3 household rating for the period Nov. 5-11, according to a Disney ABC Cable Networks analysis of Nielsen Media Research. The Steelers-Ravens game tackled a 7.6 rating, 7.32 million households and 9.89 million total viewers.
Disney Channel finished second for the span, notching a 2.2 mark, as average bolstered by Cyrus’ Hannah Montana on Nov. 10, which produced a 3.7 rating that was tied for third for the week. The network also benefited that night from Wizards of Waverly Place, which conjured a 3.2 mark, good for the week’s eighth spot, and a Nov. 11 airing of theatrical The Santa Clause, which was fifth with a 3.6.
USA Network ranked third with a 2.0 mark, buoyed by two hours of WWE Raw franchise on Nov. 5, with the 10-11 p.m. show the week’s second-ranked show with a 3.8 mark and the earlier hour tied with Hannah Montana’s 3.7 in third.
Sister services TBS and TNT were fourth and fifth with a 1.6 and a 1.5 average, respectively. Fox News Channel, at a 1.3, and Nick at Nite, with a 1.2, were next for the week, according to the Disney ABC analysis.
There was a logjam at the bottom of the top 10 as MTV, Lifetime Television, Cartoon Network, Spike TV, Court TV and Hallmark all earned a 1.0 average for the week.
Gauged on total-day basis, Nickelodeon was in its usual perch with a 1.8 average, trailed by Disney’s 1.4 and the trio of Nick at Nite, USA and ESPN, all with a 1.1 mark.
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