NFL Network Huddles For ‘Fan Appreciation Day’
Service’s Weekend Messages Won’t Allude To Carriage Issues
By Mike Reynolds -- Multichannel News, 11/13/2007 6:30:00 AM
NFL Network will kick off its inaugural fan appreciation day celebrations at pro football stadia around the country this weekend.
The National Football League’s in-house network will work with the 32-member clubs to thank and recognize the fans and the role they play in the circuit and the channel’s success in games on Sunday Nov. 18 and the Monday Night Football contest the following night.
An NFL Network spokeswoman said the messaging will not convey messaging related to the channel’s fight to gain better positioning or secure carriage on cable networks around the country.
“This is about football and NFL fans, not business practices,” said NFL Network spokeswoman Krista Ostensen.
Promotions in stadiums in Atlanta, Baltimore, Buffalo, Cincinnati, Dallas, Denver, Detroit, Green Bay, Houston, Indianapolis, Jacksonville, Minnesota, New York Jets, Philadelphia, San Francisco and Seattle will include banners acknowledging fans; specially created ads on scoreboards; and wiggle sticks featuring team and NFL Network messaging. Additionally, teams will also feature banners on club Web sites and send “thank you” e-mail blasts to team fan e-mail lists.
The fan appreciation gambit will also manifest on radio, including spots on Sirius Satellite Radio, TV commercials and print ads in local home market media. Messages will also appear on such NFL Network fare as NFLTotalAccess, NFL GameDay and RedZone, as well as on the episode of NFL Network Total Access on Nov. 17.
“We cater to NFL fans every day with round-the-clock football coverage; custom local VOD offerings and sweepstakes promotions; and community outreach because the fans are why we exist as a network and as a league,” said NFL Network COO Kim Williams in a statement. “Working with the league and the individual teams, NFL Network is recognizing the passion our fans have for the sport of football. We continue our efforts to give them the ultimate ‘thank you’ by working hard to make sure every fan nationwide has access to enjoy their sport 24 hours a day, seven days a week.”
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