NFL Network Hypes Thursday Night Games
Commercials Feature Joe Montana
By Linda Haugsted -- Multichannel News, 11/14/2007 8:31:00 AM
Looking to hype its Thursday night games, NFL Network launched a commercial campaign starring Hall of Fame quarterback Joe Montana.
The spin: the commercials will be fresh. The spots are set in a diner owned by Montana’s character, Joe Clifford. The diner is populated with employees and patrons who discuss upcoming games and show “how inside the access is” on NFL Network, according to the network.
The campaign comes as NFL Network is duking it out with Time Warner Cable and other major cable TV operators that refuse to cough up extra cash to carry the niche sports channel on basic cable tiers.
The commercials will be shot every other week. The spots (:10, :15 and :30 second versions) will be shot on a Monday, edited Tuesday and will be telecast Thursdays on NFL Network and its broadcast partners.
The spots will correspond to online content at NFL.com/joes, where football fans can view past spots, watch a fictional documentary on Joe Clifford and dig deeper into the bios of the commercials’ characters.
The spots will run through the season, culminating with a "season finale" spot in the Super Bowl telecast.
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screw the nfl, i'll just watch high school football and the gators
sacharov - 11/29/2007 8:47:00 PM EST -
I have WOW Cable in Columbus, Oh and they carry the NFL network. But guess what? When I turned on the television tonight to see the Packers and the Cowboys, I got "Small Town Football Tales" instead. It turns out even though my cable provider carries the NFL Network, they do not carry the Thursday or Saturday Night games because the NFL wants an extra $14 per subscriber per game. As a fan supported entity that makes $6+ billion a year the NFL should really consider giving something back to the fans. But I guess corporate greed wins out again.
Aaron Sipe - 11/29/2007 8:35:00 PM EST -
I applaud the various networks for not giving in to the NFL's blackmail attempt. Sports are too expensive as it is for the common person without having to pay for every thing we want to see. Maybe it is time to eliminate the anti-trust loop-holes for sports.
Robert Ludlum - 11/17/2007 7:27:00 AM EST
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