DirecTV Launches V-me On Spanish-Language Service
Public Affairs, Educational Network Adds 11 Million Homes
By Linda Moss -- Multichannel News, 11/14/2007 9:12:00 AM MT
DirecTV added the Spanish-language network V-me to its program lineup Wednesday.
V-me’s roster of public affairs and educational content – including the largest, most widely distributed daily block of preschool programming on Spanish TV – is available at no additional cost to DirecTV and DirecTV Mas customers on channel 440.
This addition to V-me's existing national carriage extends the new network's current reach to more than 36 million homes, a gain of 11 million.
“V-me fills a real need and provides an important alternative for Spanish-speaking viewers across the U.S.,” John De Armas, vice president of DirecTV’s WorldDirect, said in a prepared statement. “DirecTV is proud to add this new quality service to what is already the most comprehensive Spanish-language programming offer available nationwide.”
V-me (pronounced “veh-meh”) – is the first U.S. Hispanic network developed by Educational Broadcasting Corp.
Also presented locally via public TV stations across the country, V-me organizes its programming into four distinct areas: V-me Kids, apre-school line-up; V-me Lifestyle; V-me Factual & Current Affairs; and V-meMovies and Specials.
