TV Guide Lands on Helio Mobile Phones

Service to Sell Wireless Provider’s Subscribers Access to Grid Listings and Other Content

By Todd Spangler -- Multichannel News, 11/21/2007 1:56:00 AM MT

Gemstar-TV Guide International announced a deal Wednesday with mobile operator Helio to sell a service that provides TV listings, entertainment news and other content to wireless handsets.

Helio will charge $2.99 for 30-day access to the downloadable TV Guide Mobile application. Helio customers can access a personalized version of TV Guide’s 14-day listings grid, set program reminders, and read daily show recommendations and other editorial content.

Helio, which leases network capacity from Sprint Nextel, is a joint venture between South Korean wireless carrier SK Telecom and EarthLink.

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