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AT&T Takes ITV to Houston

Telco Offers Subscribers Interactive Games and Customized Info on TV

By Todd Spangler -- Multichannel News, 11/27/2007 3:52:00 AM

AT&T is rolling out its suite of interactive TV features to U-verse TV customers in the Houston area, hoping that mah-jongg on television will give it an edge against incumbent cable operator Comcast.

The new interactive features are available to customers at no extra charge. They include AT&T U-bar, which delivers customizable weather, stock, sports and traffic information to the TV, access to Yahoo! Games including sudoku, solitaire and mah-jongg tiles, and the ability to search AT&T’s YellowPages.com directory listings.

AT&T earlier this month introduced the features in the San Francisco Bay Area and Detroit, after initially launching them in Dallas/Fort Worth in September.

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