Comcast Spotlight Boosts Efficiency With OpenTV Tool
Ad Sales Unit Claims Significant Reduction in Time to Enter Orders
By Todd Spangler -- Multichannel News, 12/10/2007 4:46:00 AM
Comcast Spotlight claimed it has improved efficiency of sales personnel using software provided by OpenTV – cutting an order process that used to take 3 hours down to 5 minutes.
OpenTV’s Eclipse Web Services 1.6 product, launched earlier this year, is currently deployed in five Comcast Spotlight markets serving 14 large DMAs.
The software lets Comcast Spotlight account executives and sales assistants quickly check avails for their campaigns. Users can make adjustments in the sales system and export orders directly into the traffic system, saving “significant amounts of time,” according to the companies.
The OpenTV Web services system "allows our users to be more efficient and productive, and they are now able to focus their time on selling, and not spending so much on clearing inventory," Comcast Spotlight vice president of information systems and technology Bob Rittler said, in a statement.
Comcast Spotlight, based in New York, has a presence in almost 90 markets with approximately 30 million owned and represented subscribers.
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