Not Many Care About ‘Comcast Must Die’ Podcast
Backers Of Customer Care Web Site Draw Only Two Consumers To Forum
By Linda Haugsted -- Multichannel News, 12/12/2007 7:43:00 AM MT
What if they gave a podcast and very few people came?
The backers of the "Comcast Must Die" Web site held an inaugural podcast Dec. 11 as a forum for the operator’s subscribers to strategize in their fight to receive better customer service, but it was a good thing host Bob Garfield booked some guests. Only two consumers called in during the hour-long podcast and one of those took the host to task for “over dramatizing” Comcast’s service issues.
The caller's comments forced the podcasters to concede that it’s probably true that the majority of customers have no problem with Comcast, but “there are probably millions who can’t get a response on the second, the third or even the 20th trouble call.”
The goal of the podcast, and the Web site, is to get big corporations like Comcast to pay as much attention to consumers as they do to stringing fiber, Garfield said. Though only two consumers called in, more than 1,300 comments have been submitted to Comcast Must Die, according to the podcaster.
The site has already been a success, he added, for aggrieved customers. Those who post at the site and include their customer number are contacted by Comcast and their problems are remedied, according to Garfield.
Jenni Moyer, Comcast's senior director of corporate communications, said her company listens to its consumers where ever they want to talk, whether it's at the company's 800- number, via e-care or in the blogosphere.
