Candidates Spent $10 Million on Cable Ads in Iowa, New Hampshire
Obama, Huckabee Were Top Spenders
By Linda Haugsted -- Multichannel News, 1/10/2008 4:49:00 AM
Presidential candidates in the Iowa caucuses and New Hampshire primary exceeded $10 million in ad spending on spot cable, according to National Cable Communications, which handles political ad sales for Cox, Comcast and Time Warner Cable.
That represents 15% of TV ad spending for the two contests, according to NCC estimates, said senior vice president Andrew Capone.
The top spenders were the winners: Iowa winners Barack Obama and Mike Huckabee and New Hampshire winner Hillary Clinton, Capone said, joking that that even long-shot Republican candidate Ron Paul spent money on cable.
Capone said he’s especially pleased that the campaigns are using NCC research to make “broad and deep” buys. Candidates are buying across multiple networks, using cable to target specific groups with specific messages.
“We’re happy with the results and looking forward to the next big battleground,” Capone said.
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