DirecTV Plans Price Increase
$3 Package Hikes Set To Go Into Effect Feb. 27
By Linda Moss -- Multichannel News, 1/17/2008 11:29:00 AM
Like its satellite rival Dish Network, DirecTV is raisings prices on some of its program offerings this year.
According to www.satelliteguys.us and Scott Greczkowski, who writes a blog for Multichannel News, the nation’s largest direct-broadcastsatellite provider will raise the rates for a variety of its packages, such as Choice and Plus HD DVR, by $3 a month effective Feb. 27.
DirecTV Thursday confirmed the rate increase, saying it will average about 4%.
Earlier this month, Dish Network announced it was freezing the price for its DishDVR Advantage offer until February 2009, but raising the rates on other popular packages, such as America’s Top 100 and America’s Top 200.
Overall, the Dish Network price increase average out to about 8%, according to Sanford C. Bernstein analyst Craig Moffett. Dish Network said customers who subscriber to non-DVR, a la carte packages would see an increase of about 3%.
“We’ve frozen prices on some of our most popular packages,” Dish Network spokesman Kathie Gonzalez said. “Unfortunately, we cannot offset the unavoidable costs of increased television programming fees, which were more than 5% in 2007.”
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