Fox Wants To Flood Sales
Former MTV Exec Flood To Head FNC, FBN Integrated Sales
By Multi Channel News Staff -- Multichannel News, 1/21/2008 5:09:00 AM
Bob Flood has been appointed vice president, integrated sales and insights for Fox News Channel and sister service Fox Business Network
In his new post, Flood is responsible for selling the networks’ TV and digital assets to new and existing advertisers. He will also oversee FBN’s partnership with Dow Jones and their advertising vehicles.
Prior to joining Fox, Flood served as senior vice president at MTV Networks, where he facilitated cross-divisional collaboration among groups and introduced the cross network/cross media platform. Before working for the programmer, Flood spent three years at Optimedia International, U.S. as the executive vice president, director of electronic media and chief strategist, with oversight for negotiating and investing over $500 million in media.
“Bob has flourished everywhere he has worked and I expect he’ll be a great help to us in continuing to grow our business in 2008,” said Fox senior vice president of advertising sales Paul Rittenberg in a statement.
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