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Verizon Dangles HDTV Set Bait Until Feb. 16

Offer Of Free 19-inch Set Extended To Customers in 13 States

By Todd Spangler -- Multichannel News, 1/25/2008 5:10:00 AM MT

Say the words “free high-definition TV” and people are liable to do anything – like commit to a triple-play package for 24 months.

Verizon Communications is extending its offer of a free, 19-inch liquid-crystal display HDTV through Feb. 16 to customers in 13 states who sign a two-year contract for FiOS TV, FiOS Internet and phone service.

The telco’s high-def giveaway originally ended Dec. 31, then was extended through Feb. 3. Verizon director of media relations Jim Smith said Feb. 16 will mark the final cutoff for the free TVs.

Verizon’s TV offer is available in various markets in New York, New Jersey, Connecticut, Texas, Indiana, Florida, California, Maryland, Virginia, Massachusetts, Rhode Island, Delaware and the Philadelphia area.

In addition, in the New York metro area -- where Verizon is targeting Cablevision Systems and Time Warner Cable -- the free HDTV set is available to customers who subscribe to DirecTV through Verizon for two years, along with digital subscriber line and phone service.

In the original giveaway Verizon offered Sharp Electronics TVs, but it is now also working with other suppliers, including Philips Electronics’ Magnavox brand, Smith said.

Smith wouldn’t divulge numbers citing competitive reasons, but he claimed the promotion has been “hugely succssful.”

Verizon is scheduled to announce fourth quarter and year-end 2007 earnings on Jan. 28, when it will provide an update on FiOS subscriber numbers.

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