Quick Hits
by Staff -- Multichannel News, 2/3/2008 7:00:00 PM
Ads to African-Americans Add Up
New York — In its first 12-month analysis of ads targeting African-Americans, Nielsen Tuesday reported that such spending totaled $2.3 billion.
The Nielsen African-American ad-spending analysis covers more than 22,000 national, regional and local advertisers, across more than 130 media vehicles, with the first-year report spanning Oct. 1, 2006 to Sept. 30 last year.
National cable TV reported the largest ad growth, with 14.5%, adding up to $593.1 million overall. This growth was the result of several factors including: year-over-year growth for BET; the inclusion of TV One in the Nielsen Monitor-Plus service as of January last year; as well as a number of high-profile shows such as Tyler Perry’s House of Payne on TBS.
Rentrak Inks VOD Research Deals
Portland, Ore. — Rentrak announced deals with eight network operators for its on-demand measurement system, bringing its roster of customers to more than 80.
With the new operators — BendBroadband, Blue Ridge Communications, Buckeye CableSystem, EATEL, En-Touch Systems, GVTC, Massillon Cable TV and MetroCast Cablevision — Rentrak said all but four of the top 25 cable operators that have VOD offerings now use its OnDemand Essentials platform. Time Warner Cable is the largest operator that does not use it.
BendBroadband Picks Amdocs Billing
St. Louis — BendBroadband will replace an older billing platform with Amdocs’ ordering and customer-care software.
BendBroadband CEO Amy Tykeson said moving to Amdocs will allow the operator to “gain more control” over billing, data, provisioning and integration with third-party applications.
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