MTV and Verizon Dance
by R. Thomas Umstead -- Multichannel News, 2/3/2008 7:00:00 PM
MTV Networks plans to step onto the television screens of Verizon Communications customers with exclusive next-day episode replays of a new dance competition.
FiOS TV video-on-demand subscribers will be able to access episodes of MTV's Randy Jackson Presents: America's Best Dance Crew 24 hours after the show debuts on MTV, as part of a recent agreement reached between the two parties.
The replays will begin with the show's Feb. 7 premiere episode, according to MTV Networks senior vice president of content distribution and marketing Juliette Morris.
The Jackson series, produced by the well-known American Idol judge, pits several dance crews against each other for the chance to win a cash prize and touring contract.
The deal marks the first exclusive arrangement between MTV and the 1 million-subscriber Verizon FiOS TV service since the phone company launched MTV's VOD service in May 2006. The network has created several exclusive VOD offerings for cable operators since it launched the service in 2004.
Overall, MTV VOD, which offers approximately 20 hours a month of network-related content, posted a 145% increase in on-demand orders vs. 2006, although it would not reveal specific figures.
“We are really committed to the growth and success of all of our distributor partners, and this was something that Verizon saw huge value in as a new entrant to the market,” Morris said. “We saw it as a great opportunity to start a new and exciting marketing partnership together.”
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