Survey: More Internet Users Watch Web TV Than Cable VOD

20% Of Internet Users Watches A Show A Week On The Web

By Todd Spangler -- Multichannel News, 2/4/2008 6:28:00 AM

Internet users are more likely to watch TV shows on the Web than access cable video-on-demand services, according to a survey by research firm Solutions Research Group.

The survey found that about 20% of Internet users in the United States said they watch TV episodes on the Web every week, compared with 14% who use a cable operator’s VOD.

Almost 80 million Internet users in the U.S., or 43% of the online population, have watched one of their favorite TV shows on the Internet, up from 25% a year earlier, according to the survey.

Toronto-based SRG conducted the survey of 1,150 U.S. Internet users 12 and older in November 2007. The firm compared results to a similar survey of 1,600 consumers that was conducted in the fall of 2006.

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

'TV Everywhere' Services May Alienate Online-Only Consumers: Survey

10/29/2009

Cable Curtailers Inclined To Watch Net Video On TV: Survey

07/28/2009

ESPN, Discovery Are Top 'Must-Keep' Cable Nets: Survey

02/19/2009

Survey: 23% Of Internet Users Would Pay For 'TV Everywhere'

09/29/2009

Survey: Americans Watch TV, Not PC

08/10/2006

Also by this author

• U.K.'s Virgin Media Taps TiVo For Next-Gen DVRs

• Ericsson To Phase Out Tandberg Television Name

• CSG Names Don Reed Chairman

• Joost Assets Acquired By Online-Ad Firm Adconian

• Time Warner Cable Takes Mobile Broadband To Big D

More >>>

Product Wire

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• VDS

  

  VDS provides broadcast graphics automation systems which are used in fully automated sports, news and financial graphics channels. VDS automation infrastructure products provide management of graphic and audio assets and automated generation of... more

• Parks Associates

  

  Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from... more

• Telestream

  

  Telestream products are used by the world's leading media and entertainment companies and corporations for transcoding and workflow automation. Telestream helps customers transform their media for multiplatform distribution to web, mobile, DVD... more

• Digital Rapids

  

  Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility... more

---

Related Resources

• Robust Encoding, Transcoding and Streaming Systems – Critical...
• HTTP Streaming for iPhone Best Practices
• Reaching Viewers In A Multicultural, Multiscreen World