'Puppy Bowl IV' Draws 8 Million Dogged Fans
Animal Planet Unleashes 35% Ratings Hike With Pooch Marathon
By Linda Moss -- Multichannel News, 2/5/2008 10:36:00 AM
It night not have been Super Bowl XLII-like, but Animal Planet’s Puppy Bowl IV Sunday scored a ratings touchdown of its own, attracting more than 8 million unique viewers overall during the event’s 12-hour marathon, officials said Tuesday.
Puppy Bowl IV recorded its highest ratings ever, earning a 0.8 household rating and delivering an average of more than 1.1 million viewers, up 35% from the previous year, for its 3 p.m. to 6 p.m. premiere telecast, according to Nielsen Media Research data. The marathon aired form 3 p.m. to 3 a.m.
In the key 25-to-54 demographic, Puppy Bowl IV earned a record 0.5 rating, making it Animal Planet’s highest-rated telecast in the last year among that group of adults. PuppyBowl IV also plunged into the end zone for Animalplanet.com, helping to bring in 168,629 daily unique visitors on Sunday -- its highest levels since the passing of Steve Irwin in September 2006.
Puppy Bowl IV, which marked the first time the event was broadcast in high-definition for the first time, is Animal Planet’s answer to the Super Bowl giving viewers the chance to get into a different game with tackles, fumbles and fouls from playful pups.
The “game” takes place in Animal Planet Stadium’s custom football field and features an array of puppies including everything from baby beagles to mini dachshunds to mixed breeds as they give their all to make the big plays. Many of the cute canines are adoptable and come from Washington-area shelters.
For all the feline fans, there is the Bissell Kitty Half-Time Show, featuring lively kittens showing off their moves on a glittery stage and chasing each other around the field.
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