Ion Stitches 'M*A*S*H' Syndication Deal
Network, Via Twentieth Television Pact, Will Add Classic Series To Fall Lineup
By Mike Reynolds -- Multichannel News, 2/12/2008 1:45:00 PM
Continuing its syndicated acquisition spree, Ion Media Networks, Inc. has reached a deal securing the rights to M*A*S*H for its Ion Television network.
Under the pact with Twentieth Television, terms of which were not disclosed, Ion will begin airing the dramedy, mixing humor, social and political commentary, this fall.
“A timeless staple like M*A*S*H is a great win for our schedule, as we migrate our network to mainstream audience appeal in the 2008/2009 season,” said Ion Media Networks chairman and CEO Brandon Burgess in a statement. “We anticipate further announcements in coming months, including some shows that people may not expect from us, as we look to give Ion Television a more light-hearted and open-minded programming sensibility that will invite new audiences.”
The deal for M*A*S*H follows Ion’s pacts for The Drew Carey Show, which was added to the network’s primetime lineup on New Year’s Day, and Baywatch, which is scheduled to begin its stripped Monday through Thursday run at 10 p.m. on March 3.
The series finale of M*A*S*H remains the most-watched TV show in U.S. history, drawing an average of105.9 million viewers to CBS on Feb. 28, 1983.
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