Comic Crystal’s Appearance Leads Regional To Best-Ever Preseason Game Viewership
By Mike Reynolds -- Multichannel News, 3/14/2008 4:39:00 AM
Billy Crystal didn’t fare too well at the plate yesterday, but his pinstripe appearance lifted Yankees Entertainment & Sports Network to an all-time exhibition season ratings mark.
The comedian and die-hard New York Yankees fans fanned in his only at-bat, leading off the Bronx Bombers’ battle with Pittsburgh’s Bucs on March 13. YES’s coverage of Yankees-Pirates drew a 1.1 household rating in the New York DMA, equating to 89,000 total viewers, according to Nielsen Media Research data. The telecast peaked at 1.7 mark from 2:45- 3 p.m., according to YES officials.
The previous pre-season record-holder on YES: the Yanks-Philadelphia Phillies game on March 2, 2006, which scored a 0.86 household rating and 70,000 viewers on averages, said the network.
At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best...
more
VDS provides broadcast graphics automation systems which are used in fully automated sports, news and financial graphics channels. VDS automation infrastructure products provide management of graphic and audio assets and automated generation of...
more
Created from the merger between Anystream and Voxant Media, Grab Networks offers a comprehensive video operating system and syndication network for profitably publishing video anywhere on the Internet. The system automatically manages, transcodes...
more
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from...
more
Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility...
more
The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
The comedian and die-hard New York Yankees fans fanned in his only at-bat, leading off the Bronx Bombers’ battle with Pittsburgh’s Bucs on March 13. YES’s coverage of Yankees-Pirates drew a 1.1 household rating in the New York DMA, equating to 89,000 total viewers, according to Nielsen Media Research data. The telecast peaked at 1.7 mark from 2:45- 3 p.m., according to YES officials.
