Comic Crystal’s Appearance Leads Regional To Best-Ever Preseason Game Viewership
By Mike Reynolds -- Multichannel News, 3/14/2008 2:39:00 AM MT
Billy Crystal didn’t fare too well at the plate yesterday, but his pinstripe appearance lifted Yankees Entertainment & Sports Network to an all-time exhibition season ratings mark.
The comedian and die-hard New York Yankees fans fanned in his only at-bat, leading off the Bronx Bombers’ battle with Pittsburgh’s Bucs on March 13. YES’s coverage of Yankees-Pirates drew a 1.1 household rating in the New York DMA, equating to 89,000 total viewers, according to Nielsen Media Research data. The telecast peaked at 1.7 mark from 2:45- 3 p.m., according to YES officials.
The previous pre-season record-holder on YES: the Yanks-Philadelphia Phillies game on March 2, 2006, which scored a 0.86 household rating and 70,000 viewers on averages, said the network.
BigBand Networks, Inc. NASDAQ: BBND provides broadband service providers with innovative network solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand's video-networking platforms that are...
more
At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best...
more
SeaChange International is a leading provider of software applications, services and integrated solutions for video-on-demand (VOD), digital advertising, and content acquisition monetization and management. Its powerful open VOD and advertising...
more
Telestream products are used by the world's leading media and entertainment companies and corporations for transcoding and workflow automation. Telestream helps customers transform their media for multiplatform distribution to web, mobile, DVD...
more
Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility...
more
The comedian and die-hard New York Yankees fans fanned in his only at-bat, leading off the Bronx Bombers’ battle with Pittsburgh’s Bucs on March 13. YES’s coverage of Yankees-Pirates drew a 1.1 household rating in the New York DMA, equating to 89,000 total viewers, according to Nielsen Media Research data. The telecast peaked at 1.7 mark from 2:45- 3 p.m., according to YES officials.
