Cox, Yellow Book Partner On Directories
Pact Permits Operator Branding, Availability At Retail Outlets
By Linda Moss -- Multichannel News, 3/17/2008 5:53:00 AM
Cox Communications, the seventh largest U.S. voice provider, and Yellow Book have struck a co-marketing and distribution agreement.
The new teaming arrangement provides for the publication of Yellow Book directories that will include Cox branding and product information in key Cox markets. The first four pages of the directories will highlight Cox products and local-service capabilities. In addition to normal distribution channels, Yellow Book directories will be available at Cox retail locations.
As part of the overall arrangement, Cox and Yellow Book will promote each other’s products and services through a variety of sales and marketing channels.
“Cox is recognized as a trusted provider of phone services, and Yellow Book is the oldest and largest independent yellow pages publisher in the nation – a winning combination to deliver a resource for finding local businesses,” Kristine Faulkner, Cox Business vice president of product development and management, said in a statement. “Cox Business now provides additional value to its voice, data and video customers by equipping them with a powerful way to attract and retain clients.”
The first Yellow Book directories under the agreement were published in February in Providence, R.I., Pensacola, Fla., and Oklahoma City, Okla. The companies are also exploring the possibility of future co-branded directory distribution in other Cox markets.
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