Univision To Unveil DTV Special
Various Network Personalities To Help Education Latinos About Upcoming Transition
By Mike Reynolds -- Multichannel News, 3/18/2008 6:38:00 AM
Univision will premiere its second digital television special, TV Digital: Cuanto Sabes? (Digital TV: How Much Do You Know?) this Saturday.
Hosted by Fernando Arau, host of Univision's morning talk, news and entertainment program and Carmen Dominicci, award-winning reporter of the network's weekly primetime magazine show Aqui y Ahora, the half-hour special, bowing at 4:30 p.m. (ET/PT), will review in simple and easy to understand terminology the difference between the current analog and upcoming digital systems.
Last October, Univision launched multi-platform campaign to educate the country's Hispanic population on the upcoming transition from analog to digital television broadcasting. According to a study released by Nielsen in February, nearly 17% of Hispanic households could be left without full power television service if the transition happened today.
Saturday’s special will also feature Univision personalities Carlos Calderon, host of Galavision Television Network's hit interactive-music show Acceso Maximo (All Access); Tony Dandrades, entertainment reporter for Univision's Primer Impacto (First Impact); and Marta Rodriguez from gossip show El Gordo Y La Flaca, who will explain the benefits of digital broadcasting, the importance of applying for a digital converter box, and demonstrate, step-by-step, how to properly install the same.
Also appearing: Cristina talk show host Cristina Saralegui, who will interview Alex Nogales, president of the
National Hispanice Media Coalitions, about who will be impacted by the conversion process.
"Univision, as the first broadcaster to implement a comprehensive, multi-platform DTV education campaign, has taken a leadership role in the DTV education efforts to ensure that all Hispanics in the U.S. and Puerto Rico are appropriately informed about this complex and important issue," said Cesar Conde, executive vice president and chief strategy officer, Univision Communications Inc., in a statement. "These efforts are part of our ongoing commitment to inform and empower the Hispanic community."
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