USA Extends Primetime Ratings Streak To 11
Plenty Of Network Movement Among Rest Of Top 10
By Multi Channel News Staff -- Multichannel News, 3/19/2008 8:14:00 AM MT
USA Network was in its familiar first-place household ratings perch in primetime last week, but there was a bit of shifting among the rest of cable’s top 10.
USA once again set the pace with a 2.2 household average from March 10 through March 16, according to a Disney ABC Cable Networks Groups analysis of Nielsen Media Research data. The WWE Monday Night Raw franchise held the top two spots for the week, garnering 5.69 million viewers in the 10 p.m. hour on March 10 and 5.54 million in the prior hour, helping the “characters” network score an 11th consecutive win in the daypart.
Disney Channel, which was tied for second the week of March 3 through March 10 with TNT, placed all by itself last week, averaging a 1.9 mark, 0.3 points ahead of the “drama” network and Fox News Channel. The week before the cable news leader was tied with TBS the week with a 1.5 mark, which the “very funny” matched in the March 10 through March 16 span, to finish fifth.
Nick at Nite held sixth all by itself last week with a 1.4. ESPN, which had zoomed into a tie with NAN the prior week behind its most-watched college basketball game ever, dropped back to a hold a share of 10th at a 1.1, along with Spike TV and A&E Network.
In between, Lifetime Television vaulted from a share of 10th in March’s second week into seventh the last go-round, aided by the 3.4 million watchers for the March 15 premiere of original mafia-themed telefilm Wisegal.
The History Channel was eighth again, again averaging a 1.2 rating.
Hallmark (eighth to12th), TruTV (10th to 12th) and CNN (10th to 18th) all slipped back.
USA Makes It 10 Straight In Primetime
03/12/2008USA Returns To Primetime Perch
03/24/2009Cable Ratings Hit A High Note
09/04/2009
