2008 Beacon Awards Winners: Cause Marketing
by Staff -- Multichannel News, 4/6/2008 8:00:00 PM
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Bundle Up
Comcast
East Windsor, NJ
Comcast’s New Jersey Region Marketing and Community Affairs Teams, along with Eastern Division PR exceeded expectations, conquering the challenge to design a high impact winter campaign to increase “Triple Play” sales. Partnering with United Way and Burlington Coat Factory, the “Bundle Up and Share the Warmth” campaign spiked new customer orders and created goodwill and positive press coverage throughout New Jersey.
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VH1 Classic Rock Autism
VH1 Classic
New York, NY
In April 2007, VH1 Classic launched its first-ever, pro-social campaign entitled “VH1 Classic Rock Autism.” The initiative is designed to help educate parents and build awareness about autism, a complex neurobiological developmental disorder, and to raise funds for a variety of autism research, advocacy, and support organizations. VH1 Classic aims to galvanize a community of artists and fans in support of this cause. This year’s campaign components included a rock star-studded public service announcement, a VH1 Classic Rock Autism Web site complete with information and links to autism resources, VH1 Classic News Breaks, and fundraising efforts.
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