LOWDOWN ON THE UPFRONT: TLC Tries Themed-Night Program Game Plan
Nightly Programming Will Focus On Specific Genres, Themes
By Linda Moss -- Multichannel News, 4/8/2008 8:02:00 PM
TLC kicked off the 2008 upfront season Tuesday by unveiling a new brand, an aggressive slate of programming and a scheduling strategy that will incorporate themed nights.
The new programming will attempt to build on the success of shows such as What Not to Wear, Trading Spaces and 10 Years Younger, as well as Little People,Big World and Jon & Kate Plus 8.
TLC will package the brand and the content into nights themed around things that matter most to the audience and the advertisers.
Monday is the night for the most successful real family sitcoms, and new shows will be added to expand that theme. Friday is all about makeovers, and Saturday is themed to home and decorating.
The other nights will focus on relationships, careers and entertaining, and include new genres like competition and games, with each evening focusing on people and storytelling.
TLC’s new series include: Date My House, where host Bob Guiney makes over a house and gives potential homeowners a chance to “date” the house to really get to know the property before making a big commitment; Your Place or Mine?, which is the network’s first game show; Single Moms, which follows three women as they embark on a nationwide search for love; The Singing Office, a competition show where workers find out if they really know the people in their office; and Ashley Paige, where the bikini designer finds that running a business is a lot to handle.
For more information on Madison Avenue's upfront selling season, click here.
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