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'Camp Rock' Video Gets Multimedia Exposure

‘We Rock’ To Run On Disney Channel, ABC, ABC Family, Among Other Plaforms

By Mike Reynolds -- Multichannel News, 4/18/2008 9:26:00 AM

"We Rock," the first music video from the upcoming Disney Channel original telepic Camp Rock, will run across multiple Disney platforms during its April 19 debut.

In addition to Disney Channel, the video will air at various times Saturday on ABC, ABC Family, Disney.com, ESPN Networks, Radio Disney, SoapNet and Toon Disney, as well as in Disney Parks and Resorts and aboard the Disney Cruise Line.

The video features the movie's stars, Jonas Brothers, Demi Lovato, Alyson Stoner, Meaghan Jette Martin, Anna Maria Perez de Tagle, Jasmine Richards, Roshon Fegan and Jordan Francis.

Camp Rock will also get multimedia exposure in the U.S. from June 20 through June 23, premiering on Disney Channel, ABC (as part of the "Wonderful World of Disney" franchise), ABC Family, Radio Disney and Disney.com. It will also premiere on Family Channel Canada and on Quebec's VRAK.TV (dubbed in French) on June 20, plus Disney Channels around the globe, beginning in August.

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