CNN Leads The Night With Penn. Primary
Network Sets Pace Among Viewers, News Demo
By Mike Reynolds -- Multichannel News, 4/23/2008 11:11:00 AM
CNN topped the cable news ratings chart with its coverage of the Pennsylvania primary Tuesday night in both total viewers and the key news demo.
During primetime, CNN averaged just under 2.56 million viewers, according to Nielsen Media Research data, versus 2.36 million for Fox News Channel and 1.62 million for MSNBC. Among the 25-to-54 set, CNN averaged 805,000 of those viewers in the daypart, compared with 641,000 for MSNBC and 556,000 for Fox News.
From 8 p.m. to 1 a.m., CNN also set the pace with 2.08 million watchers, ahead of 1.92 million for Fox News and 1.25 million for MSNBC.
Measured against adults 25 to 54, CNN tallied 707,000 of those watchers over the five-hour span, 201,000 more than MSNBC. Fox News tallied 485,000 with that demo over the period.
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