Nielsen Names AOL Vet Its Chief Marketer
John Burbank Will Be Responsible For Marketing, Business Development And Branding
By Linda Moss -- Multichannel News, 4/25/2008 7:24:00 AM
Nielsen has recruited AOL executive John Burbank for its newly created position of chief marketing officer, effective May 9, officials said Friday.
Burbank, who is currently AOL’s chief marketing officer, will report to Susan Whiting, Nielsen’s executive vice president.
In his new position, Burbank will be responsible for Nielsen’s strategic marketing, business development, market insights, brand development, communications and knowledge management functions.
“As a marketer, I have used Nielsen products virtually my entire career,” Burbank said in a prepared statement. “Today, the company is at the center of some of the most exciting and far-reaching developments in understanding how new media impacts consumers and marketers. The company has a remarkable and unique set of both traditional and new media assets—I look forward to working with the rest of the Nielsen team to fully leverage the company’s opportunities.”
At AOL, Burbank has been responsible for building brands and driving audience metrics in support of the company’s advertising business model. Prior to joining AOL, he served as AT&T’s vice president of marketing at AT&T, and helped lead the business through the transition from AT&T Wireless, Cingular and then AT&T. Among his achievements, Burbank developed the "Signal Bars" advertising campaign, which was subsequently adopted by Cingular and the new AT&T.
Prior to AT&T, Burbank spent a decade at Procter & Gamble in brand management and finance. As a Brand Manager on Pampers he led P&G's pioneering Internet efforts and established Pampers.com as the global centerpiece to a multi-platform 360-degree marketing program directed towards new mothers.
Burbank began his career at the Chicago Tribune where, beginning as a summer intern, he managed the company's use of demographic segmentation tools from Nielsen’s Claritas to demonstrate the value of its readership to advertisers.
Burbank received a BA and MBA from the University of Chicago.
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