No Croc: ‘Hannah,’ ‘HSM’ Shoes At Retail
Crocs, Disney Consumer Products Launch Lines Inspired By Series, Telefilm
By Mike Reynolds -- Multichannel News, 4/27/2008 8:18:00 AM
Crocs, Inc., its wholly owned subsdiary Jibbitz and Disney Consumer Products will trot out a new collection of footwear and accessories linked to Disney Channel franchises Hannah Montana and High School Musical, as well as the upcoming Disney Pixar theatrical Wall-E.
The Hannah Montana-inspired line of Crocs hits retail in May with the “Hannah Montana Mary Jane”-style Crocs shoes for girls. With a touch of Hollywood, the Hannah collection is accentuated with glam glitter and pop star graphics and is available in children’s and junior sizes.
Moreover, fans, as they head back to school, will be able to add the Hannah Montana–themed Mammoth Crocs shoe to their collection. It takes a cozy twist on Crocs’s original design and features super soft synthetic fur lining, aimed at keeping feet warm this fall. Supporters of the Miley Cyrus-starrer can also customize their look with Hannah Montana rock-star themed Jibbitz brand charms.
Crocs, the title sponsor of the AVP beach volleyball tour, will also add shoes inspired by High School Musical, to its lineup this summer. The collection will include "High School Musica"l–themed Jibbitz brand charms with the names of cast members in vibrant designs and iconic logos. A special High School Musical Cayman-style Crocs shoe will also be added to the collection in July. Tweens and teens alike will be stylish and comfortable with these all-purpose shoes made from Crocs’ proprietary closed-cell resin Croslit material, along with graphics printed on the front complete with a contrasting back-strap.
For those kids awaiting the premiere of the Disney Pixar film Wall-E, Crocs is launching Wall-E-themed Jibbitz and Crocs footwear in May.Disney Consumer Products and Crocs have successfully offered innovative products that appeal to a wide range of Disney’s fan base since 2006,” said Crocs CEO Ron Snyder in a statement. “We anticipate both leading brands will benefit from these new extensions to the 'Disney by Crocs' collection, which are sure to be a sensation among teens and tweens alike.”
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